Free guide

KiFi model: e-Learning vs e-Reference - A vital distinction

Many people think that eLearning and eReference are the same – and this misunderstanding can lead to whole projects failing and budget wasted on the wrong system.

Maybe this Guide will fundamentally change your thinking, or perhaps it will confirm that you’re on the right track.

Either way, it’s worth the few minutes it takes to read. And it might save you from making an expensive mistake.

Paul Matthews, L&D expert and architect of the People Alchemy Learning Workflow Platform

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The right solution?

How to avoid a costly mistake

The Model

Sometimes people need to know stuff, and sometimes they just need to find it. This is the Know-it vs Find-it model. (KiFi)


Use the model in a simple way to diagnose your real needs. The results of the process will help you avoid expensive mistakes.


When you know what you need, you can look for the right tools, and ask vendors the right questions.